The Gambia has unique qualities over many other destinations. It is only six hours away from major European destinations, there is no jet lag, and it is a popular and affordable winter destination attracting tourists in search of sun, sea, sand, and cultural experience, of which this unique country has plenty. The Gambia is an ideal winter sun getaway: temperatures are high, and rain is virtually unheard of from November to June. During the summer, brief but heavy showers transform The Gambia into a blaze of greens and tropical flowering trees. Nevertheless, it has grown in popularity as a summer destination for those looking for a tranquil holiday alternative to the crowded resorts of Europe. Every year, thousands of international visitors come to The Gambia, drawn by its beaches, birds, sunshine, and the country’s biggest asset: the Gambian people, whose hospitality and friendliness have made it “The Smiling Coast.” Tourism has become the fastest-growing sector of the economy, with more visitors returning yearly.